• Darren Hart

What questions should you ask a graphic designer before you engage their services?

Updated: Apr 7, 2021

Logo & Brand Design

What is their design process?

  • Who will be doing the design work and do you have examples of their work?

  • Do they research your competition to come up with an original design that won’t conflict with another business entity’s brand ie; intellectual property?

  • Do they present one or more initial concepts for you to choose from?

  • How many revisions are included in the logo development before you incur extra costs?

  • What file formats will you be supplied with ie; AI, EPS, PDF, PNG and JPG formats.

  • Will you be supplied with a style sheet? These are very handy for other suppliers as well as yourself.

Other design work (brochures, stationery, packaging, labels etc)

Who owns what artwork?

Many designers consider the working files (original artwork) created in their native software ie, Adobe

Illustrator, Indesign, CorelDraw or Photoshop PSD’s, their own intellectual property. This means you will

only be supplied with Press Ready PDF files, and as such you will have to go back to them for any future

amendments or design alterations.

If this is the case you may want to ask…

  • Stationery design - What will you charge for additional business cards ie, new staff. What are the costs to update my stationery set artwork if I move address?

  • Wine labels - What will be the cost to update the Vintage, Alc/Vol and Standard Drinks for subsequent years?

  • How much will it cost me to purchase the original working files?

The reason I mention this is some designers will charge a premium to make minor alterations, which can

be made by a printer or less expensive desktop publisher/designer.

The Ants Pant’s Graphic Design Company does not maintain any intellectual property claim over design

and/or artwork which has been commissioned and paid for by our clients. Although we usually supply only

the necessary logo files and/or press ready PDF’s to the client. We will release working files to the client

or another provider of their choosing at request. Furthermore we do respect the IP of other designers and

will not Jail Break secured PDF’s to edit such artwork.

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